Feb 18, 2020
Kenda MacDonald joins us in the hot seat for Series 3, Episode 2 of the Re-Thinking the Human Factor Podcast. We are absolutely thrilled to have Kenda MacDonald on the show today. As I’m sure you’ll agree, she has the knack for pulling things together in a way that is easy for you, the listener, to understand and digest. We could have talked all day but we managed to stop ourselves….. just.
Formerly a forensic psychology major, Kenda MacDonald is now an award winning business owner, and the award winning author of ‘Hack The Buyer Brain’. Kenda is the founder and CEO of Automation Ninjas, and she sees her mission as helping forward thinking businesses get better quality leads that convert better, for happier customers that come back and spend more. The key to this is combining buyer psychology and marketing automation.
In our show today, we're going to dive into what we in the security awareness profession can glean from insights provided by marketers such as Kenda and their understanding of human behaviour and decision-making.
"It is incredibly important to know your target market and make sure they keep on coming back for more, and with so much data available to businesses these days, there really has never been a better time to do so."
JOIN KENDA MACDONALD AND BRUCE HALLAS AS THEY DISCUSS:
RESOURCES AND TOPICS FOR FURTHER STUDY
MORE ABOUT KENDA MACDONALD:
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Bruce & The Re-thinking the Human Factor Podcast Team